I saw this beautiful 1951 Studebaker the other day...and since her owner was there, I asked him a bunch of questions.
He bought her from eBay 11 years ago and he’s slowly been restoring her. In 1951, this beauty was driven down the streets in style with her bullet nose and fancy lights leading the way. Her hood ornament even lit up!
Her deep wine color told the world she was not ordinary. Look at those suicide doors! At the time they were advertised as the easier way to get into the back seat of the car. The back seat was roomy with both head room and leg room AND a pull down arm-rest in the middle of the bench seat, so two people could sit in comfort!
The curved back window with the sleek chrome bar down the middle is an added touch of class. This car even had an automatic transmission, which was very advanced in 1951.
If you look at the dash board, you see an integrated state of the art AM Radio (no add-ons here). There’s a dash mounted rear view mirror giving the driver a clear unobstructed view out the front window. The Studebaker Land Cruiser was a luxury car. Back in the day you could buy this beauty for less than $2300. That was a lot of money for a car when you consider the following facts:
What Things Cost in 1951:
Car: $1,800
Gasoline: 27 cents/gal
House: $16,000
Bread: 16 cents/loaf
Milk: 92 cents/gal
Postage Stamp: 3 cents
Stock Market: 269
Average Annual Salary: $4,200
Minimum Wage: 75 cents per hour
Sadly, all good things come to an end. The Studebaker Brothers Manufacturing Company that started in 1852 making wagons in South Bend, Indiana, ceased production in 1966. My dad said that was a sad day for cars. To that end, it’s a treat to see one of the icons of American automobile history still looking gorgeous 67 years later!